Blogging is a task that requires some amount of consistency in terms of frequency of new blog posts in any given month. It doesn’t make sense to write one blog post every 2-3 months. Also, higher the frequency of posts, greater is the dilemma of generating new ideas and implementing them in the form of a blog post. This is where an Editorial Calendar can be useful.
Editorial Calendar is the schedule or the outline of the content planned for your blog for a specific timeframe, like maybe a month or a year. It can be made in the form of a Spreadsheet or a Document or simply download templates available on the Internet.
Here are some of the reasons why we need an Editorial Calendar:
- Gives us time to think about new blog post ideas.
- Creates consistency in content production.
- Brings discipline in writing blog posts.
- Gives us an overview of the quality of the content.
- Helps us manage our time efficiently.
- It takes some pressure off in meeting deadlines e.g. when we are asked to write reviews of books, restaurants, events in a particular time frame.
- Allows us to schedule posts in advance for the time when we may be occupied with other things on professional or personal front.
- Helps us to diversify the content by giving us a bird’s eye view of the monthly or yearly schedule.
- Serves to balance the content in terms of categories in our blog.
- Keeps writer’s block at bay.
But we also need to ensure that our Editorial Calendar is flexible enough and the deadlines we set for ourselves are reasonable. Planning ahead always helps.
My Editorial Calendar for June 2015 is ready. What about yours?